Many micro and small companies do not have budgets of thousands of euros for advertising. But even with small budgets, here are some suggestions and tips for your small business to maximize your Facebook advertising investment!
1. Some publicity is always better than no publicity at all.
If we have a good product or service, and if they bring added value to consumers, advertising is always a good thing. Even if it’s 1 or 2 euros per day: you don’t need to have a budget of hundreds or thousands of euros to be successful! Does a big-budget help you achieve sales success faster? Of course yes! But even with a small budget it is possible to succeed with Facebook advertising.
2. Bet on video ads.
To optimize and get the maximum possible return from Facebook advertising on a small budget, video ads are a good bet. It is probably the type of ads that generate the most return. And if the person in charge of the company presents the ad better: it will soon generate another empathy with the audience.
3. Don’t cancel an ad too soon!
Sometimes an ad campaign may not be bringing the expected results, but don’t cancel the campaign! You have to give the ad time: canceling is usually the worst option. Let the ad run and wait for the results, especially if your budget is low! You have to give the ad time and don’t make impulsive decisions. It is necessary to interpret the data well and find out where the problem is: is it in the ad? On your product? On your website?
4. Choose your audience wisely!
Narrow and segment your audience by demographics, interests, and/or behaviors and optimize your ads to suit your audience: don’t try to reach everyone – customize ads for your target audience.
5. Be creative and choose a good title
Your target audience will only pay attention to your ad if it has a headline and image/video that catches their attention. Be creative!
6. If you have doubts, ask for help!
There are several tutorials spread across the internet that explain how to create and manage advertising campaigns on Facebook. And for small budgets, they may be suitable. But if you have doubts, lack of time, ask a professional for help: optimize the money you spend on advertising!